Opeyemi
Abigail
Babarinde.

Paystack — one of Africa's leading payment infrastructure companies — required a completely new consumer-facing product launched under the name "Zap." The product needed a distinct brand identity separate from the Paystack parent brand, built from the ground up with zero existing assets.

Coordinating a multi-stream brand build — visual identity, illustration system, video content, website, and launch assets — across multiple disciplines simultaneously, while maintaining brand consistency and hitting a fixed launch date with a high-profile client.

Established a fully cohesive brand identity from scratch — logo, illustrations, videos, and website — all delivered on schedule. Zap launched successfully with complete brand alignment across every channel, positioned as a distinct product within the Paystack ecosystem.

Salamanca is a premium tequila brand entering a competitive consumer market. Unlike the Paystack project, this engagement required not only brand creation but active, ongoing market presence — social media management, content production, and trade activations running simultaneously.

Managing multiple concurrent workstreams — branding, website, social content, and live trade activations — with different timelines, creative leads, and stakeholder expectations, without losing brand consistency or missing market moments.

Built a recognisable, premium brand identity that translated consistently across digital and physical touchpoints. Consistent content delivery and coordinated activations measurably increased brand visibility and engagement in key target markets.

Onboard is an early-stage crypto-fintech startup requiring a professional brand identity to compete credibly in a fast-moving, trust-sensitive space. With no existing brand equity, the product needed a visual foundation strong enough to support both a market launch and investor engagement.

Delivering a full brand identity system within the compressed timelines typical of startup product launches, while ensuring the brand communicated credibility and modernity in equal measure — critical in the crypto space where trust is a primary purchase driver.

Delivered a market-ready brand identity that enabled Onboard to launch with visual credibility across product interfaces and marketing materials. The brand system provided a scalable foundation for the team to continue building upon post-launch.

The 1897 is a prestigious art gallery requiring a new digital home — a website that reflected the cultural gravitas of the institution while being functional, accessible, and visually consistent with the gallery's brand. The project spanned wireframes through to final live development.

Managing a multi-phase website project with a culturally discerning client, where aesthetic decisions required careful stakeholder input, and where content strategy, visual design, and development had to remain tightly aligned across every phase to prevent costly rework.

Delivered a fully functional, aesthetically considered website that met the gallery's creative and functional requirements. Stakeholder satisfaction was high across all project phases, with structured communication cited as a key factor in the smooth delivery.